Wokeness by itself has never been an issue for me but the people who believe it's profitable to "be woke" often miss the point. I don't want a black character in place of an established white character. I want new stories that have that diversity from the foundation. I don't want things to be replaced, I want them to be phased out gradually by the introduction of more "woke" things seperated from current things.
Overcorrecting can be as bad as the problem originally was and in doing so can garner hate from an otherwise neutral party.
But who determines if it's expired? Obviously if they're a resteraunt they have their own guidelines in order to adhere to the heath department, but what happens to goods with no best by date? The most I could see happening to an establishment is the being compelled to void the transaction or replace the item under some kind of anti scam ordinance.