It feels like San Francisco's fault. Apple and tesla-esque design language spreading like a plague because it's cheap to manufacture and people think it's trendy.
I bought a 2023 Subaru outback. Great car, only quibbles are the CVT instead of a traditional Auto or manual for longevity reasons, and most of my controls are on a big old touch screen. The issue is that everything is routed through it, and it lagggggggs.
I love my subaru, but I do have everything on a stupid touch screen. I would have gone in that 2022 Forester that still had a bunch of real buttons, but it didn't come with a turbo option so I went with the Outback where everything was integrated. Even then the Android auto experience could definitely be better.