PhaseOne with lubed Healios v2 and OmniType Modo Light. Definitely my favorite out of my collection.
A permalink is for linking to something long term, as they are less vulnerable to link rot.
Sharing an article or video that your friend is going to want to view a few times in the short term is perfectly fine as a regular link/hyperlink.
Breaking News: Massive uptick in cyber attacks targeting "CEOs" of hit MMORPG "Eve Online" to steal virtual financial information, more at 10.