That remains to be seen. I personally think one side or the other must win out, and that will be when the opportunity presents itself, because they both need to exist for the empire to continue running. If one side wins, it will destabilize the entire project, and that is where opportunity lies.
It's not the in-fighting that benefits us, it is the assumed total victory against their greatest challenger that will leave them open.
Yeah, it's totally better when you have completely paid actors in your advertising. Not even kidding, I watched many commercials be filmed in the retail store I worked at because it was right next to the corporate office, and they never once had an actual retail employee on film.
Or when you have a social media person whose whole job is to gussy up basic things like being able to take breaks and talk to your co-workers as being a 'fun work family'. Nope no advertising or influencing happening here.