Google ended up giving up the fight on SEO to save money and let their own search tools degrade in quality.
I really miss when search engines were properly good.
It's because the people making these decisions aren't incrntivised to think about the long term effect for the company. All they need to worry about is if it makes line go up in the short-term so they can get a fat bonus then use how much line went up to get a job somewhere else before the shit hits the fan. Rinse and repeat.
That kinda does exist it's just that you and I lack either the knowledge or patience to connect to it.