Seems like a major selling point for theaters could be that they DON'T show ads, and that would be a draw.
They're competing with my big TV at home, my comfortable couch, surround sound, private bathroom, control over the volume, ability to pause, great snacks, and no annoying people. The only thing they have is first access, and I'm more than willing to wait to get all the benefits of watching at home.
It's starting to look like paying into Social Security for all those years. Not that I had any choice.