Volunteer PR work (including knowingly spreading misinformation) is extremely common for all fanboys, it's a Nintendo specific thing.
EDIT: I meant to say it's not a Nintendo only/specific thing. It's true of all hardcore fanboys, even outside of game.
From the Risks and challenges section of their Kickstarter:
Why didn't they include the point about needing additional investment beyond their Kickstarter target for the project to be viable?