They claim to reach being fully backed within 23 minutes. Yeah, no shit if you set the goal as low as £10000.
They also artificially keep the super early bird remaining stock low to pressure backers into a snap decision. When I checked there were 7 out of 2310 left. That number will probably increase once it actually runs out.
Considering it's caused by a bad harvest, I wonder what the quality of the available tomatoes is.
A slice of tomato on a burger needs to look good. That doesn't matter as much if it gets cooked into a curry or something.