this post was submitted on 10 Jul 2025
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"The 42-story building sold to Jeff Swickard, the CEO and founder of the Swickard Auto Group. Our news partners at Willamette Week report that the sale was for about $45 million in an all-cash deal.

The Unico/US Bancorp Tower building last sold for a little more than $370 million in 2015 and was expected to sell for a fraction of that price."

So, first, can't say I've heard of Swickard before... second... 45/370 = 12.16% of the previous sale price. Whoof!

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[–] [email protected] 4 points 3 days ago (1 children)

Sorry, $45m and a starter home which barely exists is like 500k minimum? So one can buy one of the biggest buildings in the city for 90x a starter home? Wow.

It must to reflect the current high vacancy reality of a business model (commercial real estate) serving a base that doesn't now and is unlikely to exist in the future; white collar, on-site work. Someone much bigger than a local CEO would have bought it (REIT, another bank, etc. but they're already nervous about similar real estate on their books). Many potential commercial property buyers don't care if it's a warzone if there is money to be made off leasees.

It's funny how the permissive zoning for businesses hollowed out cities thanks to zero residential or sustainable community development, and city governments everywhere didn't GAF the last 50 years as long as that sweet tax money was coming in. Meanwhile, downtowns are dead and there is a gaping hole of residential housing--especially efficient, dense residential housing. Gee, wonder what the solution would have been? This is the real reason the city of Portland is forcing its employees back on site--they don't want to look bad not having skin in the game in their own city.

[–] [email protected] 1 points 3 days ago

Swickard is also only 40 years old, so if the plan is to hold it as a long term investment, that's a great plan... buy low, sell high and all that.

No way it's only going to be $45m in another 30 years.

[–] [email protected] 1 points 3 days ago (2 children)

What an ugly and overly tall building.

[–] [email protected] 2 points 3 days ago

shows what poor taste you have. big pink is one of the most beautiful and iconic buildings in Portland

[–] [email protected] 1 points 3 days ago

42 stories would be tiny in a real city...but for Portland...