this post was submitted on 13 Jul 2025
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I'm surprised you didn't post that PSP ad with the white lady beating the shit out of the black lady....to promote the sale of a white PSP.
Never heard of this ad since i was a kid at the time and not Dutch. Here it is.
Wow.
https://www.polygon.com/2017/4/5/15190396/sony-psp-ad-white-is-coming-pepsi-kendall-jenner
OK this cements my belief that people who work in marketing are batshit insane.
Even after seeing backlash, they doubled down and kept running the ad.
It's all the cocaine. When I watched madmen I thought it was an exaggeration. Then I dated a guy who worked in marketing and met his coworkers.
Like artistically I can see what they were aiming for with this but they not only failed to understand the medium and audience, but when the obvious interpretation came to their attention they did not fucking care.
Just incredible.
See they should have done a Charlie's Angels type thing, have them standing kind of back to back like they're on the same team. But I guess that won't have been as controversial.
I think they were trying to lean too hard into the warring gamers battling it out, and the black woman represented the original PSP while the white woman represented the new white PSP, player 2.
But they put it on a fucking billboard where the only context we have to go by is beating the shit out of a black chick. What they fuck did they expect people to think?