this post was submitted on 23 Jul 2023
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I think you forgot a pretty crucial point, that it is also royalty free. Royalty would be a huge problem.
I have yet to see a general royalty free image format as feature complete and up to date as IFF was for the Amiga back in 1985. From your list, Jpeg XL would finally even surpass that. As a very feature complete format improving on at least 3 formats (GIF PNG JPG)while wrapping them into 1. The only thing missing, is to become universally supported.
I wonder how the Chrome team managed to test it so poorly they claimed it wasn't worth it? Just the versatility alone should make it a no-brainer.
I don't know about AVIF, but WebP is a Google format, and they might be doing it for control, like they use control of Chrome to push more advertising.
Avif is pushed because it's good and has hardware support across the board
What does google gains by making AVIF win rather than AVIF?
But google also participated to the creation of JPEG-Xl.
And having "their" standard win does not make any sense to me to see where they benefit from it.