Not everbody "consumes" the same. So for consumer products (everything) would be distributed better if the price was in the product price itself. Along with it being included in the price of transfer services etc.
I tend to see this pretty frequently, games on consoles too not getting any discount.
Based on what do people say this? I use dekudeals and games get discounts on a pretty regular basis. Permanent price reduction more scarce, but definitely discounted (some more some less).
But I thought this was a crucial part of the operating system?!