I once had a 200" Sony CRT projector. It had a grid of at least 20 trimpots for adjusting the picture on each of the tubes (RGB) and after 45min to an hour of warming up and tweaking it was an unbelievable picture. Then a 300v DC rail shorted to some logic level stuff and it caught fire :(
I don't know the standard but if Google is involved you know they are going to be pushing people to use their own 'extensions' of the standard to lock both the hosts and users into their ecosystem. It's the same thing as Microsoft's ActiveX making sites IE only in the early 2000s.
So I guess "blatant" is the type.