It's not just that kind of service. There are media properties to tariff - movies, shows, music. There is software and consulting for enterprises to tariff. There are financial services to tariff.
The USA is the biggest exporter of services in the world, by a huge margin. Trump can pretend all he wants that it's only goods that matter, but the moment US services are going to be hit with tariffs, the wailing will begin. All his ultra-rich friends made their money on services.
If you get within earshot of a Republican, chances are you'll hear complaints about "damn taxes" within five minutes. So to a certain set of people, definitely everyone they talk to is constantly complaining about taxes.
When I was starting out and making little money, the taxes I paid were definitely cutting into my ability to live. I think instead of "standard deductions" we should have real minimum incomes. If you are under the minimum income for your location, you don't pay taxes.
Now that I am at the end of my career, I think it's stupid that my taxes are not higher. If I could have given young me some of the money I am keeping now, I would have had a much better life overall. I obviously can't do that now, but I can give someone else the same breathing room.