Strands #188
“Know your material”
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Television advertising. It might be hard to believe, but there are way more low information voters than you might imagine. TV advertising is expensive too. Jeff Jackson (NC congressman, running for NC State AG after he was gerrymandered out of Congress) has done a great job addressing this in his short videos.
Once Popular With Arabs and Muslims, Josh Shapiro Has Alienated Supporters With His Views on Israel-Palestine
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I watched it while I was at work so when I got home I could watch it all over again totally fresh.