What did you do to the poor thing? Looks like you've been stabbing it with a fork 24/7 for years. Toss it, and be (a lot) more careful with the next one - or skip nonstick entirely. They already have a finite lifetime when not abused, and if you manage to ruin the coat in one spot that's a hotspot for "scaling off" more.
Stainless steel can take a beating, though, go nuts.
Call me a cynic, but I'd not really take health advice from them, let alone on something they want to sell people.