Yeah and they will not know it exist until you try it out and let them know about the app and help them try it out and get in contact with you.
Unlike WhatsApp that has millions to throw in marketing, come preinstalled on devices and by know "everyone uses it" other smaller projects that are not making money out of you need your help to do the "marketing" part
Not really, I like Delta Chat because the usability, no other app gave me the same peace of mind and reliability in bad connectivity areas (which I find myself often)
As for the family and friends that use it with me, they certainly don't use it because encryption and privacy, I don't even advertise the privacy and freedom much or try to make them uninstall whatever other apps they use for chatting, they use it because it is the way to reach me and it solves a problem for them.
And Delta Chat is not XMPP, at least for now