You work on computers, they work on people. Part of their job is coding on their bosses for more money, while you write a script to automate something. Hard skills vs. soft skills.
If you want, you could develop those people ~~manipulation~~ coding skills and be twice as valuable as them.
So many people in IT don't understand this. I'm glad I did a lot of customer service while programming was still just a hobby.
Developing the product or supporting the product dev team in some way (tech support, project managers, etc) is great, but if the company doesn't have people to schmooze other people to give them money, your product doesn't have much financial value.