If you actually read the post, you'll see that there's no "business risk"—the entire audiobook is already recorded. He's just using Kickstarter as a platform to sell pre-orders.
Snarwin
joined 2 years ago
Could you compress text files by mapping a word to how commonly it is used and translating it with an application?
This technique is called Huffman coding, and it's used in a number of compression algorithms.