An IAF soldier reading this article:
"Aww, how sad. I wonder if there's anything I could do to help? Ooh, I know!"
He then proceeds to scribble "Bread" on one of the munitions he's loading.
A second soldier notices this and comes near.
"Hey man, that's not cool. What's she going to do with just one bread? We need a dozen loaves at least!"
He starts scribbling as well.
Their commander looks on speechless and shakes his head at their antics.
"What a bunch of degenerates."
He places his own marker aside and goes to reprimand his subordinates. Behind him a missile newly babtized 'Dildo of Doom' lies in silence.
And the blame lies entirely on the companies themselves. False advertising to attract investors and placate shareholders that means lying through their teeth to make a fuss and then backtracking through language manipulation.
They created the media that exists today. The resulting mess is their responsibility.