If you lease you car you have to give it back.
If you license your games for the duration of them being active, then it makes sense.
The biggest issue, miscommunication, and often illegal practice is calling it buying when it is only a limited subscription. IIRC Steam recently (finally had to) change the wording away from "buying". Because it's not buying if you don't own the product afterwards.
Steam
You could sell a product DRM-free on your own website 30% cheaper, and get the same money, while providing a cheaper, DRM-free alternative. Steam currently denies that, restricting your choices. You can still sell it on your website at the same price, of course, and the customer still has a choice.
I think what feels unfair or maybe immoral is that they make demands, even requirements, upon your decisions and distributions that do not involve them at all. They're taking your product hostage. And they can do so because they're so big you can't not publish on their storefront too if you want reach.
We want to move down to the next line (line feed) but also to the beginning of that line (carriage return) after all.
There's a decline button. At least privacy settings don't repeatedly come up again (what this post is about).