It does make some salient points, but it too is starting to feel a bit like astroturf.
Astroturf is created by billionaires to make it seem like a bunch of ordinary people agree with them. A legit article about several actual instances of corporations killing FOSS does not become astroturf just because a lot of ordinary people found it useful enough to post and cite.
The solution offered is not entirely clear but I read it as "do not federate with huge corporations because they will bury you".
So that people give them free advertising by taking pictures and putting it on their social media.
And so that the kind of people who post photos of their food on social media will come there for the pictures, not the food.