At least it makes some noise for "normie users" that could have looked the other way and kept business as usual despite stickied posts ("Oh no more technical protest crap, just let me see more cats videos!"). This (more or less) indirect visibility can pique such users' interest and lead them to assess the situation differently and eventually follow the rabbit further down.
It also acts as a ZAD (Zone to Defend) after the initial blackout protests.
Or, they perfectly know what they're doing and are trying to divert people from alternatives. Hanlon's razor does not always apply, stupid can be at either side of the stick/carrot.