It really puts their stance on "no AI generated answers" in a different light.
Basically, "no AI generated answers unless we do it".
I'm coming at it from the standpoint of implementing an AI model into a suite of applications. Which I have done. I have even trained a custom version of a model to fit our needs.
Plugging into an API is more or less trivial (as you said), but that's only a single aspect of an application. And that's assuming that you're using someone else's API and not running and implementing the model yourself.
Just because my only source of water isn't entirely clean doesn't mean I should mix it with arsenic.
Yes, so much of our personal data is leeched from our phones, doesn't mean we should except it and willingly open a vein.