Their ad campaigns are particularly annoying these days. A lot of "funny" videos of cows trying to convince people to eat chicken.
Feels really ghoulish to portray animals being killed for food as aware of that fact and then implying they are trying to get others to be killed and eaten in their place.
I hope it's not just more of that but in long form.
Take it seriously for thirty seconds and you're watching sentient creatures desperate not to be killed. But it's funny because they can't spell.