Type design, setting, fonts, etc.
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18/20
Got the Mattel & Scotch wrong. Was distracted with the scotch one & second guessed myself with the Mattel. I'm on my phone so couldn't see where it said if I was right or wrong for the first half of them!
The flattened S was obviously Ariel (despite getting it wrong!) as well as the G.
From a neurodivergent perspective, Helvetica just feels 'heavier' like there's more weight to it.
The glyphs are thicker and more bottom-heavy generally, I don't think there's anything neurodivergent about that feeling lol
19/20! Damn you Mattel.
Same. Maybe you could tell if they were overlaid but that was the only one I missed as well.
19/20
The lower case e,s,t are the big tell.
I remember my HTC one m8 had Helvetica Neue Thin as a standard font. It looked super clean on the UI and I wish more phones would have it as an option.
13/20, just started guessing after a while, they all looked the same to me
It’s easy once you realize that Helvetica’s caps are all horizontal. Just look for C’s, S’s, or G’s. Easy mode look for t’s.
Also lowercase e's and o's are nearly circular in Helvetica. They're thinner on the horizontal in Arial.
Dammit, National Car and Truck Rental.
I replicate logos all the time at work, I've stared at these fonts eleventy billion times
Armed only with the advice given here, I got 20/20.
Helvetica has its very distinctive soulless and dense corporate look. Arial is the same but diluted, like some instant coffee.
16/20
Fumbled on Mattel, Target, Toyota and 3M.
The secret with target and toyota is the lowercase t. Angled top in Arial, flat in helvetica. Also the o's and e's are rounder in helvetica. For 3M, the 3 in arial has the middle bit skewed towards the top a bit, where is basically centered in helvetica. I missed the Mattel one too. I think the middle point of the E isn't centered in either, but it's slightly higher on Arial. Not sure on that though.
The Target and Toyota logos don't have lowercase t's though?
It was the slightly curved cap in the R of the Target that threw me off. I would've gotten correct it had spent more time and noticed the difference in the G's.
I somehow didn't notice the difference in the 3's in 3M. Looking at it now, the difference is incredibly obvious.