Both companies question if the 2002 law applies. Saying they think the gov is wrong.
Neither give a shit if they morally should be advertising a dangerous product. Let alone in front of children.
Ain't capitalism great.
I mean I grew up with tobacco advertising. And below 10 my father sending me to the shop to buy him fags. The 70s were a very different time.
But for all the evil tobacco companies did. They were trying to stay afloat. With a model that started before the health disadvantages were understood. Shitty greed was clearly a motive. But at least some element of survival instinct can be applied. To their desperation to fight the science.
Sainsbury's knew the harm from day one. Had no business to protect by trying to skirt the law. A law clearly intended to stop exactly what they planned to do. And openly supported by the waste majority of modern British citizens. Heck even my father's age group tends to agree with the law.
But openly decided to do harm purely to increase profits..