I've contradictory feelings about that. On the one hand it's great to see some promotion of what I consider a great tech. On the other hand, if this does boost sales and raises prices I also doubt it will help the slightest new actual young users get their hands on affordable models...
Fashion and trends are such a pain. I would love to see more people actually write using a typewriter, and spend a lot more of their time away from their too many screens, but I'm a lot less excited having fashion-victims artificially raise prices of used typewriters so they can put a vintage piece of low-tech on display in their Instagram feed, or whatever. That's just silly.