this post was submitted on 15 Jul 2023
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They want to force redditors to see ads. That's the whole point. Gilding someone was a way of gifting an ad-free experience to a random redditor, and Reddit doesn't like that anymore.
Of course it's also because spez doesn't like seeing too many awards on "fuck spez" comments.
I imagine having a baked-in method for users with disposable income to avoid seeing any ads isn't exactly an attractive feature for potential advertisers.
That's literally YouTube Premium's value proposition.