this post was submitted on 24 Nov 2023
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The marketer's nightmare is that whenever you exploit a new vector to target consumers with ads, whenever you invent a new commercial style to which adults are responsive, you are simultaneously instilling resistance into their kids so they will grow up largely immune.
And if it's particularly invasive or annoying (such as interrupting fun to ad at them) they'll hate your company for the ads more than they like the product.
If anything, I'd say the current kids are far more ad-tolerant than the, let's say, 90s "kids". The ads in games are normal to them.
It goes farther than ad-tolerant, a lot of them enjoy the ads. They see them as a natural part of the content.