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The blackout is starting to have a financial impact on Reddit, but we must stay dark! (www.adweek.com)

submitted 2 years ago by [email protected] to c/[email protected]

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If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

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[–] [email protected] 60 points 2 years ago (11 children)

Two Wpromote clients canceled two premium, takeover-style campaigns that were supposed to launch this week

"Takeover" campaigns are getting canceled. I wonder which blacked out subs were going to be taken over with ads this week.

[–] [email protected] 45 points 2 years ago (10 children)

Wait, the advertisers have campaigns to take over subreddits? What?!

[–] [email protected] 46 points 2 years ago (5 children)

Apparently "premium, takeover-style" campaigns are a thing that reddit sells to its advertisers. TIL The article says that the campaigns will relaunch next week after the delay.

[–] [email protected] 24 points 2 years ago

Blood… reaching… boiling point…

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