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A reminder in the age of the Fediverse: if you're not the customer, you're still the product.
(slrpnk.net)
OP was taking about Tumblr, but I think it applies even more to the Fediverse: users need to develop an ethos of paying to support the sites they use. Otherwise advertisers pay the bills and call the shots.
Paying for website access will only make things worse, not better, because the major players are so extremely malevolent.
Spot on!
As soon as the disgusting tendrils of capitalist greed get a taste, the whole game is cooked. It's better as a hobby project. Just donate to your instance to help cover costs!