this post was submitted on 13 Jul 2025
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Bluesky is the reason I'm pretty much over with the idea of ever convincing people to worry about privacy, digital freedom or societal issues at large.
Twitter was bad, became even worse, people wanted to migrate - sure. We had Mastodon, which worked perfectly, was Federated, was open for subscriptions, it was free, had working third party apps and a community already. Barely anybody migrated.
Then Bluesky shows up, and it's the exact same technology, only more limited and with lesser freedoms... but because it's a commercial company behind it, people immediately chose it. The argument that people don't understand federation doesn't even work, because the promise that Bluesky was going to participate in the Fediverse was even part of the marketing material.
People CRAVE big tech. They're not victims of abuse or ignorance, they're willing participants that would rather be enslaved by a corporation than use any collaborative effort.
I wouldn't immediately chalk up the success of private commercial operations over open non-profit ones to a slavish misanthropic outlook on humanity. Consider that with millions in investment capital comes millions in marketing budget, too. There's an information war and we're outgunned.