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WhatsApp is officially getting ads (www.theverge.com)

submitted 5 days ago* (last edited 5 days ago) by [email protected] to c/[email protected]

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WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

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[–] [email protected] 10 points 4 days ago (4 children)

People are going to use whatever the majority use.

I need to ude WhatsApp when i travel to countries egere it's widely adopted. Just like I need tocuse Facebook if I want to partake in group chats with friends.

They're just too big. How is anything else supposed to take off? Just gradually maybe.

So maybe Signal will get there in a few years? What's itd adoption rate since it was created?

[–] [email protected] 3 points 3 days ago

It's a slow grind for adoption. I've had Signal installed on my phone since like 2016. Went from one person I knew to now about ~30. It's mostly people from work at tech companies but progressively I've noticed other industries employees adopting it for unofficial chat that my contacts list has been growing over the years. Probably won't take off in a few years. Maybe another decade

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