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WhatsApp is officially getting ads (www.theverge.com)

submitted 1 week ago* (last edited 1 week ago) by MazonnaCara89@lemmy.ml to c/technology@lemmy.world

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WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

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[–] cRazi_man@europe.pub 43 points 1 week ago (17 children)

I'm forced to use WhatsApp chat so I keep it installed begrudgingly. But who the fuck is using WhatsApp stories?

[–] PlutoniumAcid@lemmy.world 21 points 1 week ago (14 children)

I use Beeper which shows me a unified view of whatsapp and Signal and others. whatsapp itself has zero permissions on my phone. I hate that I need to have it at all but Europe is deep into that. Sigh.

[–] kirk781@discuss.tchncs.de 4 points 1 week ago (1 children)

Whatsapp is popular a lot in many parts of the world. In India, WhatsApp is almost the defacto standard messaging app with Telegram probably flying in a far second. I doubt I know anyone who even uses stuff like Signal or Threema or any of the alternatives.

[–] embed_me@programming.dev 2 points 1 week ago

Doesn't help that Telegram media downloads are throttled by some Indian ISPs (looking at you, Jio)

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