this post was submitted on 29 May 2025
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askchapo
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Hmm. I think we do need to level up our media strategy significantly - there are definitely plenty of individual creators on those platforms agitating and propagandising, but as they're individual and their output isn't linked to any broader project, there are limitations to the quality of political education and message discipline.
I suspect that getting on these platforms is necessary but isn't enough; you're right, social media is the new public square and the new newspaper, but something I think is missing here is that we need to have our own platforms that are democratically controlled and not subject to capitalist censorship. Hexbear (and other parts of Lemmy) might be a good example of this, but we just aren't big enough to have any impact and we're not growing presently either.
Where the major innovation of the early 20th century was the party newspaper, the major innovation for us could be party (or at least, working-class) social media. It's disappointing that Mastodon is pretty inaccessible because Twitter's downfall was a major moment of opportunity to launch something better, and instead we just got Threads and Bsky.
Social media is not a public square though. It's literally a series of privately held companies, in privately run servers. Just because it has the appearance of a public square does not make it so. It is these kinds of misconceptions that are really harming us.
This is like saying communists should have published more in the Wall Street Journal. What we need to be attempting to do is create our own parallel infrastructure, of which thing like lemmy is a start, but we need our own social media, and ideally, our own internet infrastructure. It's not enough to publish the newspaper you want to own the printing press.
Very hard to do when you dont own capital
Yet that’s generally what needs to be done. You couldn’t borrow one of William Randolph Hurst’s printing presses to print your commie newspaper back in 1902. Perhaps we shouldn’t expect a commie chat show to ‘win’ the YouTube algorithm and beat all of the fascist and reactionary chat shows that have dominated political discourses on the platform.