this post was submitted on 13 Jan 2025
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Shallow, insecure men have always been an easy goldmine for grifters as far back as "Buy this car/beer and women will fuck you" was a thing.
That's true but I've also heard marketers complain that they're currently one of the hardest demographics to reach through traditional channels. Its like they've folded in on themselves and are marketing themselves in their own echo chamber.
Id believe that. I just heard that 80% of fiction book sales go to women? Is there something not masculine about reading or do people just not market to men
I don't think reading is being precieved as feminine so much as young men are fully enmeshed into gaming, streamers, porn, etc. These mediums probably dominate young male consumption and they're extremely decentralized. The only exception is Joe Rogan which is why he's now of national political importance.
I also suspect a big reason why Hollywood is going "woke" is because young women are watching movies and shows but the men aren't.