this post was submitted on 13 Jan 2025
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Id believe that. I just heard that 80% of fiction book sales go to women? Is there something not masculine about reading or do people just not market to men
I don't think reading is being precieved as feminine so much as young men are fully enmeshed into gaming, streamers, porn, etc. These mediums probably dominate young male consumption and they're extremely decentralized. The only exception is Joe Rogan which is why he's now of national political importance.
I also suspect a big reason why Hollywood is going "woke" is because young women are watching movies and shows but the men aren't.