Before the rivalry game against Michigan began, the image appeared on the jumbotron as part of a trivia question about Hitler's place of birth.
"We are deeply sorry for the content that was displayed, as this is not representative of our institutional values," Michigan State associate athletic director Matt Larson said in a statement. "MSU will not be using the third-party source going forward and will implement stronger screening and approval procedures for all videoboard content in the future."