this post was submitted on 21 Sep 2023
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If it’s proprietary, it’ll be enshittified as soon as shareholder value demands.
Can we stop the overuse and over-generalization of "enshitification" which Doctorow had given very explicit meaning to in regards to social networks? It does not simply mean commoditization which is not quite the same but almost synonymous with 'race to the bottom's in regards of trying to increase revenue while simultaneously decreasing costs.
Edit: I'll admit narrowing to "social networks" is a bit too narrow, but the point still stands that it's for two way platforms where there are "two markets." Phillips Hue does not have a two sided market.
There is still value in calling out the exploitation. It might not be as shitty as leveraging different customer pools, but it absolutely is the same exact business mindset that creates enshittification.
I don't think it's wrong to at least associate the two things even if "enshittification" remains more about gearing systems to exploit customers vs basic direct exploitation of customers.
But their entirely different processes. One is exploiting one market vs the other. Here it wouldn't necessarily be exploiting a market, but destroying value of a free service. If you're worried about personal info being the exploitation, it's going to be very limited and likely already in place. An account structure is usually more the first move toward monetizing the service directly and enabling the ability between free and premium services. That's still shitty, but for entirely different reasons. So I just don't like seeing the original word lose all meaning whatsoever beyond its root word. It basically guts it of all of its nuance and importance and just turns it into a noun form of taking something and making it shitty. We don't need to do that.
I don't think they're entirely different. Enshittification is just a specific type. Yes, of course it has distinguishing qualities or we'd be having a totally different convo.
IMO, it's more important to realize enshittification is not a new development! It's just way, WAY more obvious now that the ruling class has allowed effective monopolies to rise again. When only one or two companies control an entire market, their shitty tactics become way, way more obvious and painful for consumers.