[Dormant] Vegan (Moved to [email protected])

"In conclusion, in the first in-depth analysis of the effects of disruptive animal rights protest we find immediate backlash effects as a function of the extent to which a person was exposed to the protest, which dissipated within six months. At the same time, the protest drew substantial media attention, enhanced mobilisation, and we saw overall improvements in people’s attitudes towards animals. Thus, this initial evidence suggests that animal rights activists may have an important role to play in provoking the social change required to move away from animal farming, arguably a necessary step in the global efforts to tackle the climate crisis and shift towards a more sustainable future."